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Creative Industries in the Old Industrial Region
Sochorová, Martina ; Blažek, Jiří (advisor) ; Rumpel, Petr (referee)
Creative industries are considered as a new oportunity and a tool of economical and social growth in developed countries, because they represent a "new" source of wealth and prosperity. Creative economy is not based any more on traditional manufacturing industry and that is why are these now in the interest forefront of experts and executives. In the frame of the city and region development are creative industries seen as a new competitive advantage and they play role in innovative process and competitiveness of firms, towns or regions. Research section of my thesis is focused on old industrial regions, exactely on comparative analysis of Ústecký and Moravian-Silesian region. Emphasis is put on a spatial organization of creative industries and on their further characteristics, reviewed by different indicators. Concerning the town Ústí nad Labem, my thesis is focused on advertising industry, which has been considered as a new dynamic industry since 1989.
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Specifics of the management of creative workers: Animation studio Wil Film case study
Janouchová, Veronika ; Hanzlík, Jan (advisor) ; Kubaš, Mario (referee)
The aim of this thesis was to, through the thematic analysis, explore which factors influence management of creative workers and how they affect management and organization of the creative firm - CGI studio Wil Film. In conclusion, this thesis has found out that main factors are: rapid growth and transformation of the firm into more permanent form, power of informal organizations and creative work itself. In respons to the negative effects of these factors on creative workers, management established a new postion of HR manager who is carrying out several practices to reduce the negative effects. Training, personal and professional development and retention practices helped to balance Wil Film and positively contributed to firms prosperity. These practices are in contrast with literarture that assumes that HR practices make no sense in the creative industries.
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The role of libraries in cultural and creative industry
Čejková, Kateřina ; Kolínová, Pavlína (advisor) ; Landová, Hana (referee)
This bachelor's thesis investigates the role of libraries in cultural and creative industries. The text defines various concepts related to these industries, maps the needs of libraries and highlights the necessity for libraries to adapt to new user requirements and other influences, such as the development of information technologies. The thesis gives an overview of different activities and projects, which are a way for public libraries to present themselves outside of their premises. These projects include not only public events to attract new readers, but also cultural events that have become an integral part of cultural life in various towns and cities. In this way, libraries are becoming a part of the streets, for example through little wooden libraries designed to exchange and share books, or through their presence in festivals, outdoor swimming pools, or public transport. Powered by TCPDF (www.tcpdf.org)
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Creative Industries in the Old Industrial Region
Sochorová, Martina ; Blažek, Jiří (advisor) ; Rumpel, Petr (referee)
Creative industries are considered as a new oportunity and a tool of economical and social growth in developed countries, because they represent a "new" source of wealth and prosperity. Creative economy is not based any more on traditional manufacturing industry and that is why are these now in the interest forefront of experts and executives. In the frame of the city and region development are creative industries seen as a new competitive advantage and they play role in innovative process and competitiveness of firms, towns or regions. Research section of my thesis is focused on old industrial regions, exactely on comparative analysis of Ústecký and Moravian-Silesian region. Emphasis is put on a spatial organization of creative industries and on their further characteristics, reviewed by different indicators. Concerning the town Ústí nad Labem, my thesis is focused on advertising industry, which has been considered as a new dynamic industry since 1989.
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Alternative Culture in the Czech Republic after 1989
Chorvátovičová, Iva ; Munková, Gabriela (advisor) ; Veselý, Arnošt (referee)
This thesis describes the phenomenon of alternative culture in public policy. The first part seeks to define what alternative culture means and builds on the research mainly from sociology and cultural studies. Very useful are then specific theory of social deviance, the theory of subcultures and postsubcultures. At the same time, the paper looks into the past, before 1989, when the alternative culture phenomenon was clearly defined, standing outside the mainstream culture and the alternative culture was illegal. Through the analysis of some events and political cases from the recent past, there could be seen both differences between alternative culture and an attitude to it before 1989, but also some important parallels with the current situation of alternative culture. Alternative culture is later specified by current alternative underground subcultures: freetekno - DIY, squatting and street art. In the case of these three controversial subcultures, the paper deals with an attitude of public policy to these subcultures through the extremism policy. The next part the paper deals with the contemporary cultural politics in the country. Briefly, it describes and outlines the current situation and possible areas for innovation in the context of alternative culture. In the last phase this thesis deals...
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Design and innovations: Conditions and qualities of cooperation between companies and designers
Matějková, Kamila ; Kubaš, Mario (advisor) ; Hucková, Barbara (referee)
The diploma thesis deals with design as part of creative economy and design in the context of corporate innovations. The aim is to analyze the conditions and qualities of cooperations between companies and designers in the Czech Republic, to identify barriers to effective collaboration and to propose steps leading to development of cooperation between businesses and designers. Tool for the analysis is research in the form of a questionnaire survey among Design Competitiveness programme participants, which the agency CzechTrade implemented in 2013 and 2014 to support projects of cooperation between companies and designers. Conditions and qualities of cooperation is explored in the following aspects: establishment of cooperation, objectives and results of the collaboration, progress of the cooperation and obstacles to effective cooperation. The research is complemented by a case study of a specific project of such cooperation, the development of a new product line by the Mikov company.
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Public and private financing of Culture
Ianchenko, Valeriia ; Sedmihradská, Lucie (advisor) ; Kosák, David (referee)
The Diploma thesis is devoted to the problems of financing culture focusing on the private and public support. The Theoretical part defines the basic theoretical concepts and the principle of functioning of the state contributory organizations in Czech Republic and characterizes the basic sources of financing of the Culture, covering public direct financial support (e.g. subsidies) and indirect support (tax expenditures), private financial support from profit and non-profit organizations and financing from EEA grants. The Practical part is focused on the quantitative analysis of the financial resources to the Culture and its development in time and measures the financial self-sufficiency of the organizations and the possibility of obtaining additional financial and other support through the private sector. It can be approbate that the financial self-sufficiency differs between the semi-budgetary organizations significantly, as well between sectors. However, the financial self-sufficiency of the cultural sector as a whole shows a positive trend.
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The position of video game industry among the creative industries in the Czech Republic
Roubíčková, Anna ; Kubaš, Mario (advisor) ; Hanzlík, Jan (referee)
The diploma thesis entitled "The position of video game industry among the creative industries in the Czech Republic" brings up a complex view on the Czech video game market. It has been created based on data acquired from numerous local and international scientific studies and also using interviews with selected representatives of the Czech video game market. It has turned out that the Czech video game industry builds up its economical position step by step. Its year-on-year turnover grows and thus gradually counts up to even larger portion of the return of cultural and creative industries. This happens spontaneously, without systematic support from the national or local governments. However, such a support is common in other European countries. Interested parties that play a part in the Czech video game market would be (according to conducted interviews) very interested in this kind of support, mainly in form of tax relief and the promotion of local developers abroad (which would also bring foreign investors into the country). Thus, the claim that the implementation of institutional support of Czech video game would solve its two most acute problems, is valid. All addressed representatives (coming from different segments of video game market) have confirmed that these two issues are the lack of financial and marketing support. In case these barriers of market development are removed, the process of growth of the Czech video game market as a strong member of the industry would speed up significantly. All abovementioned facts, along with other aspects of the problematics, are reflected in SOAR analysis that brings the thesis to an end.
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